I have never thought about comparing the prices listed from Best Buy online and their in store prices. It does show that you must be prepared to check things to keep from being charged a different price. As a Borders employee, I can testify to the fact that prices are higher on merchandise in stores than online. This is due however, to Amazon running the online site at www.borders.com. I'm not trying to tote the company line, but prices will be different with Amazon's power over pricing and the buyer's willingness to have the new item right now (thus paying higher prices and sales tax). This goes to show that you must be aware when shopping anywhere.